

The Star Wars and adidas Originals campaign has been a prominent
fixture over the last few weeks representing two strong brands in the
respective world of cinematography and sports. To help cap off a
successful footwear-centric capsule, we’ve seen a number of city tours
that have involved the iconic Star Wars antagonist, Darth Vader and an
army of Storm Troopers. Just yesterday, the Dark Lord of the Sith took
over the streets of New York alongside none other than Snoop Dogg. In
this hypebeast.tv episode, we take a look into the the sights and
sounds as well as hearing Snoop’s insights and upcoming projects.
Watch Video
Via Hypbeast

Along with the Hustle Boyz, the Dogg Father revisits this classic '90s Ice Cube track. Listen to it now
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Snoop Bowl VIII is going to be a one of a kind event during Miami's Super Bowl Weekend. We been doing this for 8 straight Super Bowls and each year it is getting bigger and bigger and bigger. Bringing www.globalgrind.com ..http://www.globalgrind.com/ in as a website partner for the event is only gonna take it to another level. They have been supportive of the league for a while now and I wanted to make sure that we could make Miami a big event this year. It's a big day for Snoop Dogg, www.globalgrind.com

Since the tragic earthquake that struck Haiti last Tuesday (January 12), it seems as if hip-hop as a whole has come together to support the ailing country.
Along with all of Wyclef Jean’s work with his Yele Haiti Foundation, Jay-Z is scheduled to be one of the headliners for MTV’s “Hope 4 Haiti Now: A Global Benefit for Earthquake Relief” telethon, airing this Friday (Jan. 22).
According to Swizz Beatz’s Twitter account, Jigga is also working on a song with the superproducer and Bono for the island as well. On Saturday (Jan. 16) Swizz told his Twitter followers: “Me, Bono, Hova have something to say about Haiti stay tuned I told you I was working on something amazing for Haiti. They need us!”
In addition, Lupe Fiasco recently teamed up with Music for Relief to record a song for their compilation of unreleased music to benefit the Caribbean nation. All profits from it’s sales will be given to earthquake victims. (For more information visit musicforrelief.org)
Rick Ross also used his philanthropic muscle to host a blood drive in southern Florida this past Monday while Bun B performed a live show in Houston. Meanwhile Snoop Dogg and Diddy spent time working the phone banks at CNN for their Haiti Relief telethon.
As previosly reported, XXL will be hosting our own Haiti relief concert with Jim Jones and Juelz Santana on February 9 at the Studio Space in New York City’s Webster Hall in tandem with the release of our March issue, which includes stories on Gucci Mane, Jim Jones, Juelz Santana, Rakim, Styles P, Bone Thugs-N-Harmony, Plies and Wale. —Brooklyne Gipson
Via XXLMag.com

Earlier today (January 15) Snoop Dogg announced that he has signed Cypress Hill to the newly re-launched Priority Records.
“My role as Creative Chairman of Priority Records has put me in the driver’s seat to help revive the most important West Coast hip-hop label,” Snoop said in a press release. “As such, I’m excited to announce my first signing as Cypress Hill. Cypress Hill is undeniably one of the most important hip-hop groups in music history, not only are they incredibly talented and the first Latino hip-hop group to go platinum, they are also from the West Coast- so this signing is the perfect marriage.”
Snoop also expressed his desire to revive Priority Records’ classic catalog as well as sign new Left Coast artists to the iconic label. He’s already got the ball rolling in doing so with the USDA Uncut Snoop Dogg Approved album which he says will include, “ timeless records that… really need to be brought back to life again- Master P, Ice Cube, N.W.A.” He also wants to release The West Coast Blueprint a compilation album that he says will show what Priority is all about.
In the mean time, Cypress’ Rise Up, the groups’ first major release in six years, is scheduled for release on April 6. —Brooklyne Gipson
Via XXLMag.com

Catch Snoop Dogg on Lopez Tonight 1/14

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